Aeromexico's History as Seen through its Advertising
Lines through time
by Ximena Cassab, Aire no. 15
Image is, and will always be, a key element for a company, but if we are providing a service while sharing important moments with our loved ones or closing a deal far away, it is essential. This is a tour through our graphic and advertising history.
In 1957, Aeronaves de México finally ended negotiations with the United States to operate commercial flights between the two nations. That year, the Mexico City–New York and Acapulco–Los Angeles routes were inaugurated. With their new customers, the first class service also made its debut on board of Britannia aircraft.
The airline made the most of the sports events that the country would welcome, like the 1968 Olympics and the 1970 World Cup, to become the first option for travelers who traveled throughout the country. It was also in 1968 that the last piston engine airplane of Aeronaves de México flew, and agreements were signed with Iberia to fly to Europe.
Illustrator Bob Bride worked on a series of posters, which showed attractions of the most important Mexican destinations, like Acapulco, Cozumel, Baja California, and Oaxaca, to advertise them among American travelers. By the 70's, Acapulco was no longer the only interesting place for foreigners, and the airline seized the opportunity.
Miami was a common stop on the way to Paris and Madrid.
The airline was first known commercially as Aeromexico in February, 1972. From that moment, the brand gained strength to become what it is today, Mexico's flag carrier.
Flight attendants show their new uniforms during the 1980s
Halfway through the 90’s, competition between airlines was strong. is is the reason why Aeromexico decided to bet on its punctuality as a merchandising strategy. This, besides strengthening the relationship with its customers, aligned the company with international alliances which also share its quali standards.
For the 2000's, the world had become digital and Aeromexico was not going to stay behind. In 1998, the aeromexico.com website was created, and ticket sales were enabled a couple of years later. With this campaign, passengers were invited to make online reservations, which broadened its market even more. Since then, Aeromexico has constantly modified all its platforms in order to meet the needs of the modern traveler, who is more experienced and demanding.
En 2014, the Aeromexico campaign celebrated 80 years with a retro look.
Aeromexico logos through the years
Logos from 1934, 1953, 1960, 1962, 1970, 1973, 1980, 1988, and 1998